The price reflects what goes into it—and more importantly, what stays out. You’re choosing a detergent made with natural, plant-based ingredients and bio-enzymes. No harsh chemicals. No synthetic fragrances. No toxic surfactants. That means fewer harmful residues on your clothes, less irritation on your skin, and a safer choice for your family’s everyday use.

Regular detergents may appear cheaper at first, but they often come with hidden costs—clothes that fade and wear out faster, repeated exposure to chemical residues, skin discomfort over time, and place a heavier burden on water systems. Those are costs that don’t show up on the label.

Our formula is concentrated and keeps the clothes softer and brighter, skin stays healthier, and the environment stays cleaner. Seen this way, the price reflects the long-term value it adds to your life—not just for clean clothes, but for health, and a more conscious and responsible way of living.