Firstly, it’s important to understand that more foam does not equal more cleaning. Many chemical dishwashing liquids add extra foam boosters like SLS, SLES & LABSA to make users feel they’re “working,” but foam itself doesn’t remove grease. Over time, advertising by conventional cleaning companies has trained us to equate more bubbles with better cleaning. Our bioenzyme formula is SLS & SLES-free and works at a deeper level—active enzymes naturally break down grease and food residue, so dirt washes away easily, even without heavy foam. We use only mild, plant-based foaming agents like soapberries and coconut-derived surfactants to create a gentle, healthy foam that is completely safe for you and the planet.